Thursday, 12 November 2015

Email Marketing: Topshop Campaign

Our email marketing template, using a Topshop email as a template. We replicated the tone to which the original email was written in, using a chatty and informal manor to relate to our young audience, with a purpose to inform and persuade the audience about the new looks and sales.  

Thursday, 29 October 2015

Evaluating popular blogs.


Name: Zoe Sugg
Instagram: Zozeebo
Blog: https://www.zoella.co.uk/



As soon as you enter the blog, it captivates you through the use of animations and moving transitions. It is flooded with colour and professional pictures, which gives a welcoming feel to the page. The posts present a variety of lifestyle, fashion and beauty tips that capture a wider audience by offering something for everyone. Navigation through the site is simple and easy as there is categories drop-down menus for each topic, which makes it accessible for the audience. The content of the blog is very modern and up-to-date which makes to relevant, meaning that it would receive more views. There are links to all other social media sites at the top of the page, which means that the audience can follow on all forms of social media.


However, the amount of text on the posts are sometimes overwhelming which is discouraging to read, this could disinterest some reader. The pictures have been placed at the bottom, instead of being used to break up the text, which could have made it more appealing. Additionally, the homepage of the blog shows all of the recent posts, however due to the variety of post it could be perceived as cluttered as there is so much to take in.


Overall, we think that this blog is impressive as it has a professional finish, and a girly touch! This really appeals to the female audience, which is her main demographic. Your guaranteed to find something you like due to the vast amount of topics and tips.


Name: Alicia Roddy
Instagram: LISSYRODDYY


From the outset of seeing the blog, you are immediately met with a clean and simple page with  a classy undertone. As part of the Lissy Roddy blog audience, we can appreciate the simplicity of it all, we are captured by her quintessential fashion sense, her edgy vibes and the pure modernity of her outfits. Roddy’s Instagram and blog page both follow a consistent theme, which allows her to maintain and satisfy her viewers/followers. Shamefully we are all waiting for her next posts on the latest outfits- so we can copy her vibes.  The only downfall in her aesthetically pleasing blog is, to put it simply, she cannot write. 

There are three flaws in her writing-
  • The lack of formulation in her sentences 
  • Conversational tone of writing verging on being too casual and thoughtless for the reader
  • Unnecessary punctuation 

Overall, her blog is rather impressive and we love the layout of her blog, and her constant uploading of photos. As an Agency, we plan to take inspiration from the sheer simplicity of her blog and hope to make it as appeasing on the eyes just as Roddy has done.