Words that come to
mind and their Google trend information-
Coffee When coffee is typed up on the Google trend bar, ‘Starbucks Coffee’ immediately comes up as related searches. The most popular regional interest is Singapore and Australia with a search volume index of 100, however by town/city the highest interest is in Portland.
Hot chocolate
The search for hot chocolate peaks in winter seasons, where most coffee companies release new flavours and make new advertisements to increase sales. For example in July 2013, there was only 22% interest in the search ‘hot chocolate’ but in December 2013 it had 100% interest, which is a dramatic increase.
Red cups
Red cups is an image that has become associated with Starbucks’ 2015 winter campaign, when searched into Google trends it shows how this word has had 100% interest this year due to the campaign. With especial regional interest in the US and Canada. Related searches are; ‘red cups Starbucks’ and ‘Starbucks cups’
Starbucks Names
Starbucks’ introduced the name personalisation of a coffee; this trend reached an all-time high in 2014 where it reached 100% interest compared to 2013 where it had 25%. The only regional interests of this search was the US, Canada and the UK.
Seasonal drinks
Seasonal drinks is not as highly sought after; however in the winter months, October- January, is when it is most searched. In December of 2013, it had 43% interest and in December of 2014 it had 95%, also this shows how the brand has increased influence over the year.
Barista
Related searches to ‘barista’
are ‘barista Starbucks.
